
Hello, I’m Stephanie Donald,Principal Product Designer.
Based in London, I've spent 15+ years growing scale-ups through thoughtful design craft. Now I design (and build!) AI products.
Originally from Vancouver, Canada, I work in small, fast-paced teams across the full product lifecycle, from discovery and strategy, to user testing and production code. Lately that means designing applied AI products, building the front-end with coding agents, and training them on design systems and UX guidelines. I have a track record of maturing design practices in growing businesses.
When I'm not nerding out over design system components, you'll find me out for a run, editing my latest travel photos or hunting down the best gelato in town.
Let's Do This
AI-powered event registration platform
Principal Product Designer, 2023–Present
Sweaty Betty
UK's leading women's activewear brand
Lead UX Designer, 2020–2022
Citymapper
Transport navigation app for 50+ cities
Lead Cities Designer, 2018–2020
Eventbase
Event apps for conferences and festivals
UX / Creative Design Lead, 2009–2017