Portrait of Stephanie Donald

Hello, I’m Stephanie Donald,Principal Product Designer.

Based in London, I've spent 15+ years growing scale-ups through thoughtful design craft. Now I design (and build!) AI products.

Originally from Vancouver, Canada, I work in small, fast-paced teams across the full product lifecycle, from discovery and strategy, to user testing and production code. Lately that means designing applied AI products, building the front-end with coding agents, and training them on design systems and UX guidelines. I have a track record of maturing design practices in growing businesses.

When I'm not nerding out over design system components, you'll find me out for a run, editing my latest travel photos or hunting down the best gelato in town.

  • Let's Do This

    AI-powered event registration platform

    Principal Product Designer, 2023–Present

  • Sweaty Betty

    UK's leading women's activewear brand

    Lead UX Designer, 2020–2022

  • Citymapper

    Transport navigation app for 50+ cities

    Lead Cities Designer, 2018–2020

  • Eventbase

    Event apps for conferences and festivals

    UX / Creative Design Lead, 2009–2017